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My dad had discussed with me for months about building him a website for his woodworking hobby that has been occupying his retirement life. One day he sent me a PowerPoint document with his content and a few arbitrary pictures. No design, no layout, no strategy. He told me I could just throw it on a website – nothing fancy, no bells or whistles.
I told him: That’s not how I work.
I went through a full-fledged design mock-up the included a brand new logo (where there previous was none), icon design, colors, font-families, layout, help with content, and strategic planning regarding what information we would need to show on the website and what contact information should be kept private.