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The rebuilding of the Bentology website was aimed to resolve the following:
- An expensive Shopify contract due to expire without the hopes of obtaining a copy of the website and database
- Numerous graphics that while beautiful, could not be seen on screens smaller than 960px
- Unclear descriptions that failed to detail product specifications
- 1500+ redirects from previous websites that were all combined into wildcard redirects
- Missing SEO collateral from header tags, meta data, keyword analysis, ALT tags, and title tags